Customer Acquisition Blog

Category Archives: Marketing Automation

The Difference Between Owning a CRM System and Using a CRM System

Using a hosted CRM system is easy. Convincing your agents and employees to actually use is often another matter entirely. Failure to adopt is a real and common issue for businesses attempting to adopt CRM. Agents often ignore the new system and continue to do things the old way, with paper and pen, because they […]

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Closing Sales with Marketing Automation Tools

  79 percent of leads never convert to sales. This can be largely attributed to failing to attract the right kind of leads, not identifying your best leads and most significant of all, failing to nurture your leads. With marketing automation tools you can ensure a much higher rate of success while never missing an […]

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